Member Spotlight – Raymondo Marcus

By Ben TempleNo Comments
Raymondo Marcus is a professional photographer whom you can trust. I have hired him a number of times, including a shoot for the front cover of my book, 'How to Get Clients to Come to You'. He is always cheerful and customer focused. If you want a great photograph with that 'special look' (for example for your social media profile pages), talk to Raymondo. Here is his profile page: https://www.marketingcompass.co.uk/members/raymondo-marcus/profile/ ...and here is his website: http://www.raymondomarcus.co.uk/...
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Member Spotlight – Simon Rous

By Ben TempleNo Comments
Simon's company Scribblers is an online shop selling a wide range of calligraphy supplies. They sell everything regarding calligraphy including nibs, inks, penholders and calligraphy sets. Fast and friendly service is key to the Scribblers ethos, check out their website here: www.scribblers.co.uk Here is Simon's profile: https://www.marketingcompass.co.uk/members/simon-rous/profile/...
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Can you write your way to riches?

By Nigel Temple2 Comments
Do you love to write or would you rather pay a visit to the dentist? You probably didn't launch your business because of your love of writing, did you? Can you write your way to riches? Writing is a central part of marketing. With the arrival of websites, e-newsletters, blogs, online PR and social networking, the requirement to write regularly (and well) has never been stronger. Is it all worth it, I hear you ask. Well, for a start, writing makes you think. If you write about your products / services, your customers and your business, new ideas will come to you. These ideas may be real money spinners. Capture them in lists and start to write business / marketing plans for the best ideas. Write early in the morning, before you open your emails, use the phone or go into your first meeting. Alternatively, the evening may suit you better - it really doesn't matter as long as you write something every day. With...
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Member Spotlight – Lisa Attias

By Ben TempleNo Comments
Lisa Attias is a highly supportive Navigator member. She runs MoreSouth organic catering. MoreSouth is an organic, mediterranean catering company in the SE of England. Delicious dishes for corporate events, networking breakfasts and celebrations. Delivery of fresh breakfasts and lunches to offices from the bakery. www.marketingcompass.co.uk/members/lisa-attias/profile www.moresouth.com...
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Member Spotlight – Richard Battersby

Member Spotlight – Richard Battersby

By Ben TempleNo Comments
Richard Battersby, Carter Wells Business Solutions. Carter Wells provides manufacturing Productivity improvement, Change Management, ERP Implementation; and Small Business Mentoring, putting you back in control of your business. Their promise is to identify problem areas, reveal the truth and identify opportunities for improving your Management Information Systems. They can help with strategic planning and / or the introduction of change. If you know of any companies which could use Richard's help - please let him know. www.marketingcompass.co.uk/members/richard-battersby/profile/ www.productivityimprovement.co.uk...
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Member Spotlight – David Willis

By Ben TempleNo Comments
MEMBER SPOTLIGHT - David Willis was one of the first people to join The Marketing Compass. He is a specialist in the use of data. He extracts useful information from complex data systems. David helps local businesses and major brands move from a position of losing customers to generating £millions of sales by using better customer information. If you need help in this area or ever come across a company with data issues, by all means get in touch with David. Join David's groups here: Customer Relationship Management and Database Marketing David's Profile: www.marketingcompass.co.uk/members/david-willis/ David's website: www.information-drivers.com Do you want to be the next member in the spotlight? Contact us...
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Is fear holding me back?

By Nigel Temple3 Comments
You are an intelligent, hard working person, aren't you? You are very good at what you do. You work long hours and you put a huge amount of effort into your business. So, the question is: are you as successful as you should be? Clients and seminar delegates ask me a lot of marketing questions. Sometimes, I wonder whether it's the marketing that's holding them back, or something else. The successful people I have worked with think differently. No matter what their current circumstances, they know that they will succeed. They have a strong self image and a clear vision of a bright future - regardless of the state of the economy, the state of their business or the state of their bank balance. They realise that failure is inevitable, along the road to success. On this basis, it doesn't matter if a particular initiative doesn't bear fruit immediately - they know that they are moving in the right direction. Successful people love to...
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How to get more referrals

How to get more referrals

By Nigel Temple2 Comments
In this blog we'll discuss how to get more referrals... When I ask my seminar audiences whether they like referrals, the room becomes a forest of raised hands. I then ask the audience to describe the systems they use to create more referrals. Interestingly, few, if any, hands are raised. Here are some practical tips and ideas on how to get more referrals – based on the power of advocacy. A few of your customers, a larger percentage of your clients and some of your (non-client) friends will become advocates. These are the people who recommend you. They are worth their weight in gold. Some 5% of people are natural advocates (i.e. 1 in 20). They simply enjoy the act of recommendation. The challenge is that you may never know who all your advocates are – unless you start asking the following question (in response to a sales enquiry): “I wonder how you found us?” The rule is: always try to find out...
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The power of being customer centric

The power of being customer centric

By Nigel TempleNo Comments
Within this 2 minute video, Nigel Temple talks about the power of being customer centric. The other option is to be product focused and the trouble here is that products won't give you referrals. If you sell services, Nigel has advice for you as well. He touches on segmentation and the importance of thinking deeply about this concept. There is also some (optional!) homework for you. We hope that you enjoy this brief video and by all means let us know your feedback. Relevant blogs include 'Do you have a concise marketing plan?' and 'Segmentation is a key element of your marketing strategy'. Incidentally, if you subscribe to our newsletter, you will receive a free marketing toolkit, which includes a concise marketing plan template. You can drop this into a wordprocessing document. Alternatively, if you become a Navigator member of The Marketing Compass, we will open up a comprehensive online marketing plan for you. As you will see, Navigator membership is not expensive...
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Small business marketing strategy

Small business marketing strategy

By Nigel TempleNo Comments
In this brief video, Nigel Temple talks about marketing strategy. Discover the foundations for a successful strategy which will drive your marketing forward. How many key messages should you have? Do you know what the 4Ps of marketing are? Watch this video to find out. In order to think your strategy through, you should have a concise marketing plan. It only takes an hour or two to kick-off your plan. Something magic happens when you write down your marketing ideas, thoughts and action ponts. Incidentally, if you join The Marketing Compass as a Navigator member, you will have access to your own online marketing plan. You can become a Navigator member for £10 +VAT per month, without commitment. We recommend that your plan automatically opens up as a 'tabbed browser window' - so that you can refer to it regularly. (If you are already a Navigator member and require any help with this: just ask!) Within this video, Nigel gets so...
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