ChatGPT was launched on November 30th 2022.
100 million users quickly signed up to use it.
It is based on a large language model (LLM) and the system was trained on trillions of words, prior to launch.
It can answer questions in a natural, human-like way.
Marketing applications include idea generation, writing draft headlines and writing draft copy for blogs, articles, press releases etc.
NB you have to read through and edit the content carefully. Bear in mind that the answers are based on someone else’s content, so think of it as a helpful research tool.