How to get more sales enquiries

By Nigel Temple1 Comment
If you want to get more sales enquiries, it is a good idea to think strategically and to plan ahead. Within your marketing plan (hands up if you have one!), list all of the ways that you currently promote your business. For example, for an enterprise selling to other businesses: website, SEO, blogging, newsletter, networking, telemarketing, talks, printed matter and referrals. Consider which of these techniques have worked well for you in the past. If you keep track of where your sales leads come from, study the numbers. In addition, think about the promotional techniques which you are drawn to. For example, if you love to write, then you will be drawn to blogging, newsletters and article placement. At this stage, you may well decide to ditch some promotional techniques which aren't working for you. The next step is to add some new techniques to your list. Think in terms of promotional mix categories, i.e. Advertising, Alliance marketing, Direct mail (which is...
Read More
Member Spotlight – Dylis Guyan

Member Spotlight – Dylis Guyan

By Ben TempleNo Comments
Dylis is a Sales and Sales Management Consultant, Sales Coach and Professional Speaker. Cut her in two and she has sales and sales management running through her like a stick of rock. It is what she has done for the past 25 years. She has increased sales performance by 400% for many of her clients She works with Companies, Sales People and the Professional Self-Employed, helping them to increase sales revenue by: * Overcoming the effect the downturn in the economy is having on your  thinking and actions. * Discovering how to overcome your biggest business obstacles. * Improving your conversion rates from contact to sale * Increasing average sale values * Discover how to mine for the gold in your existing customer base * Get referrals and reduce time spent cold calling * Identify what your customers really want. It is no longer just features and benefits. * Differentiate yourself from the competition by having a strong value proposition * Shorten your sales cycle by using a sales process...
Read More

Five easy steps to getting your cash flowing faster

By Ben TempleNo Comments
By Navigator member Kathryn Crockford, Director, Axis Accounting This guide outlines five simple procedures that, if followed correctly, have proved to be successful in speeding up the payment of outstanding customer debt.  The ideas can also help to improve your bank balance. 1. Managing your sales invoicing Regardless of whether you sell goods or services, the way you prepare your sales invoices will dictate how quickly you get paid. Presentation is the key. Sales Invoices need to be: *   Addressed clearly, ideally to an individual who is authorising payment *   Clear as to who has sent the invoice and where and how payment is to be made *   Clear on what is being charged for *   Clear about the length of time you allow for payment *   Accurate, not just with the figures but with spellings also If your customer has specified a Purchase Order (PO) number or job reference, use it (leave it out and your invoice may not get paid). Use simple understandable language where possible. Avoid...
Read More