Your social media strategy

By Nigel Temple3 Comments
It is important to have a social media strategy. Otherwise, the whole thing becomes random, unpredictable and pointless. Begin with objectives Decide what your social media objectives are. To raise brand awareness? To generate more traffic to your website? To build your email marketing opt-in list? To get sales enquiries? To generate sales? Choose your platforms Then choose the social media platforms you are going to use regularly. For example: Twitter www.twitter.com/marketingcmpass Because it is quick to use and can generate virtual conversations with customers (which can turn into telephone or face to face conversations). Several of my clients have told me recently that 'Twitter is good for B2B (Business to Business) marketing." You will get more Twitter followers if you follow more people, on a regular basis. Post at least 6 Tweets and day and respond to questions and mentions quickly. Keep a close watch on @Connect ...which you will see towards the top of the Twitter screen. Scroll down for some more Twitter tips.. Facebook http://www.facebook.com/The-Marketing-Compass Particularly...
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How to use social media to engage with customers

By Nigel Temple1 Comment
Social media is, to a large extent, a global conversation. If you only use it to broadcast your marketing message, you are not using it correctly. After all, it is not an advertising medium, is it? Have you noticed what happens to people who continually shout about their products / services within the likes of Facebook, Twitter and LinkedIn? What do you think of people who do this? Within a normal conversation, you would listen, ask questions and respond to people, wouldn't you? I suggest that you do exactly the same within the social media communities you belong to. Be quick to react I know that you are busy. However, it only takes a moment to check @Connect within Twiiter, to see who is talking about you, asking you a question, etc. There are also numerous tools available to help you to manage multiple social media converations, inluding http://hootsuite.com (the "Social media dashboard") and http://marketmesuite.com ("Your social inbox"). Be useful Or, to put it another way,...
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How to get more likes on Facebook and more followers on Twitter

By Ben TempleNo Comments
We often get asked by our members how to get more likes on facebook & how to grow their social media following and how to use their pages effectively to grow their business online and get more sales enquiries. Here are a few simple principles to kick start your campaigns... 1) Ask your friends! Invite contacts on social networks and in person. 2) Include a 'like' / 'follow' link in your email signature, on your website and on your printed marketing material. 3) Offer an incentive. You could send new 'likes' a gift, this could be a guide that shares some of your professional knowledge...this often leads to solid sales leads! 4) Leave comments on relevant company's Facebook / Twitter pages with your incentive. It's amazing how many companies don't engage with their fans, it's an opportunity glaring you in the face! Once you start to get more fans and followers, make sure you engage with them. Post regular updates that are inspiring, connective, educative and...
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The social media party

By Nigel TempleNo Comments
Social media is like a huge, sprawling party which is happening within a mansion. Conversations are going on around the pool, in the lounge, in the kitchen, in the hall and throughout the rest of the building. Guests are forever arriving and leaving. Flashbulbs pop as celebrities make an appearance. Gossip and tittle tattle buzz throughout the place. Some of the guests are people watchers. They don't talk much, if at all. Others are actively networking. They make new contacts, discreetly exchange business cards and move on to the next conversation. A small group causes successive sensations with startling revelations which attract a throng of guests. So, what type of guest are you, within the social media party? Are you a Wallflower - happy to watch and listen? Are you a Networker - out to make as many contacts as possible? Or are you a News Maker? Whether you use Twitter, LinkedIn, Ecademy, Facebook or any other social media platform, you should be...
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Google Plus quick overview

By Nigel TempleNo Comments
Currently in trial mode (July 2011), Google Plus (or Google+) looks and feels somewhat like Facebook. http://www.plus.google.com If you would like an invitation to join - just ask - via the Social Media Group. You can create a Profile and add people into 'Circles', i.e. Friends, Family, Acquaintances etc. You can then share information with some, or all of your Circles. You can drag and drop your contacts into the Circles (quite satisfying!) For the technically minded, this is achieved by using HTML5. If you are an avid Google user, have you noticed the navigation bar at the top of Google pages which allows you to jump straight to Google Mail, Calendar, Documents, Photos, Reader, Web (search), etc? You will find this within Google Plus. Within the Google Plus nav bar, you are able to view your profile and notifications - as well as instantly share content. By the way, some 10 million people are involved within the trial! Join us COMPASS membership is FREE! * Create...
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