Think of your customers in terms of a timeline. In the past, there are dormant customers. Perhaps you could wake them up with an offer? In the present, are your…
Read More
The start of a New Year is a time for new beginnings and traditionally a time to make a commitment to achieve a goal. How many people do you know…
What is your 2016 marketing strategy? Here are 12 questions to ask yourself: 1. What is your offer to the marketplace? (This should be a simple sentence or two that anyone…
Who’s got a book they’d like to write, has an idea for a book or has even written some of it down? At every networking event I go to, I…
Different types of question generate different responses. For example, an open question cannot usually be answered with a “Yes” or a “No”. Open questions can be used to get people…
It’s late in the evening and you are still in the office fixing problems. Or, you took your mobile phone on holiday, even though your partner said ‘no work this…
Customers go through a journey with you, before they buy: 1. Suspect An individual or enterprise that you want to do business with. They will fit your marketing criteria and…
In 1885, Thomas Smith wrote a guide called Successful Advertising. He wrote: The first time people look at any given ad, they don’t even see it. The second time, they…
Anchor text is the text within a hyperlink. This is important, as the search engines analyse this. For example www.marketingcompass.co.uk …or… The Marketing Compass small business marketing advice. Search engines…
~Navigator member Jacqui Hogan is a management consultant ~ I’ve worked in IT for over 30 years and take it for granted that everyone understands what these terms mean. This works…