Marketing coach Are you are a small business owner or independent professional? Would it help to have a marketing coach? This would be a marketing professional who can provide impartial…
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I have contributed Chapters on Leadership, Collaboration and Client Management to a new book Future-proof your Legal Career. Published in November 2021, the book is sub-titled 10 Core Areas of…
How to advance your legal career I have co-authored a new book entitled Future-proof Your Legal Career alongside fellow executive coaches and legal industry experts Clare Jones and Hannah Beko. We apply…
The start of a New Year is a time for new beginnings and traditionally a time to make a commitment to achieve a goal. How many people do you know…
What is your 2016 marketing strategy? Here are 12 questions to ask yourself: 1. What is your offer to the marketplace? (This should be a simple sentence or two that anyone…
Who’s got a book they’d like to write, has an idea for a book or has even written some of it down? At every networking event I go to, I…
Different types of question generate different responses. For example, an open question cannot usually be answered with a “Yes” or a “No”. Open questions can be used to get people…
It’s late in the evening and you are still in the office fixing problems. Or, you took your mobile phone on holiday, even though your partner said ‘no work this…
Customers go through a journey with you, before they buy: 1. Suspect An individual or enterprise that you want to do business with. They will fit your marketing criteria and…
In 1885, Thomas Smith wrote a guide called Successful Advertising. He wrote: The first time people look at any given ad, they don’t even see it. The second time, they…