If you want to improve the quality of your ‘marketing words’, a written copywriting brief will clarify your thinking. It will help you to produce better results – whether you…
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People love stories – are you using them in your marketing? Story telling makes it much easier to remember information. Think of the stories you heard as a child: can…
In a digital economy, much of what you know can probably be found for free on the internet. On this basis, you may as well share a reasonable proportion of…
It order to attract new customers, you are going to have to either spend money or time, or a combination of both. When I ask my seminar audiences to choose,…
Writing for the web is part art and part science. ‘Art’ includes the ability to make your words flow and to make them sufficiently compelling to keep the readers’ attention….
Here is a marketing tip, which you can use online and in published materials. The AIDCA copywriting model is an effective way of generating more response. I have used this…
We’re going to discuss how to make your blogs easier to read. If I had to choose one piece of advice, it would be to decrease the length of your…
Here’s a tip: don’t start your day by checking your emails. Write some marketing copy every day instead. Within The Marketing Compass, some of our members love to write, whilst…
Do you love to write or would you rather pay a visit to the dentist? You probably didn’t launch your business because of your love of writing, did you? Can…
Here is a definition for you: ‘Copy’ = the words that marketing people write. Copy is used in advertisements, websites, newsletters, leaflets and direct mailshots (as well as many other…