What is your 2016 marketing strategy? Here are 12 questions to ask yourself: 1. What is your offer to the marketplace? (This should be a simple sentence or two that anyone…
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As the management guru Peter Drucker said: “What gets measured, gets done.” How do you know what’s working and what isn’t – if you don’t measure outputs and response rates?…
Do you have a clear marketing strategy and plan for the year ahead? Have you chosen your market segments, decided which products / services to focus on and costed your…
How to get more clients is a question that we are often asked. Here is a seven step process: 1. Who are your ideal clients? You should be able to…
Hello. What is your main #marketing challenge, from this list? If you had to pick just one – what would it be? * Is it lack of awareness? * Is…
It order to attract new customers, you are going to have to either spend money or time, or a combination of both. When I ask my seminar audiences to choose,…
Whatever you push against in life tends to push back against you. The alternative approach is to bring people, resources and customers to you, using the power of influence. The…
Do you cast your marketing messages into the void and wait for an echo? Are you constantly looking for new business and ignoring dormant customers? Do you have a written…
When you receive a new sales enquiry or make a sale to a new customer, the chances are that they didn’t hear about you from one source. Typically, it goes…
Here’s a short story about small business marketing strategy… David (not his real name) was a client of mine, a few years ago. He was a left brain thinker. An…