Your 2016 marketing strategy: 12 questions to ask yourself
What is your 2016 marketing strategy? Here are 12 questions to ask yourself:
1. What is your offer to the marketplace? (This should be a simple sentence or two that anyone can understand).
2. What is the one key thing that you want customers to remember about your brand, next year?
3. Are you going to launch any new products / services in 2o16? (Hint: you can't keep selling the same old stuff forever, can you?)
4. Have you reviewed your pricing, for the year ahead? Should it go up, stay the same, or go down?
5. What is your digital marketing strategy for 2016?
6. What is your mobile marketing strategy for the year ahead?
7. How will you out-innovate your competitors, with regards to marketing, in the New Year?
8. Who is going to do the webcopywriting? ("The more you write, the more you sell.") Remember that writing for the web is different to writing for print.
9. Which social media platforms will you focus on, and why?
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