Email marketing strategy

By Nigel Temple2 Comments
I now offer MailChimp training via www.mailchimptraining.co.uk which includes open courses and in-house training. Email is a highly effective promotional technique, in terms of awareness building and response rates. Key elements include your list, copywriting ability, scheduling and metrics. Email marketing is a promotional mix category.  It includes person-to-person emails, autoresponder messages, newsletters and e-shots.  Here is a list of promotional mix categories. You should send out a monthly newsletter to customers (dormant, current and prospective), suppliers and other relevant contacts.  A newsletter (sometimes referred to as an ezine) should provide useful, helpful and interesting material about your enterprise. There should be a number of links from the newsletter to your website. MailChimp and ConstantContact are popular newsletter production platforms. They include newsletter templates and metrics, so that you can see open rates, click through rates, hard bounce rates (i.e. dead email address), soft bounce rates (temporarily unavailable), spam complaints, etc. An e-shot, on the other hand, is selling something (i.e. a product, service or seminar place). Here is a...
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How to get more newsletter subscribers

By Nigel Temple2 Comments
How to get more newsletter subscribers is a question we are often asked. With the rise of social media, some people say that 'email is dead'. This is not true. At The Marketing Compass, we advise you to build your own opt-in list, one subscriber at a time. If you communicate with your subscribers consistently, you will have a powerful marketing communications tool at your disposal. http://youtu.be/sXPOrlwkfYU You are welcome to ask questions about newsletters, getting more subscribers and related issues within our website. Scroll down to the foot of the blog to find out more about creating a free account. How to get more newsletter subscribers   1. Use an email marketing system such as MailChimp or Constant Contact. 2. Include a newsletter sign-up box on every page of your website. Ensure that this is in a prominent position. Keep the sign-up form brief, as you will get more subscribers if you ask for less information (i.e. email address, first name, last name). Here is...
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10 rules of copywriting

10 rules of copywriting

By Ben Temple2 Comments
Here is a definition for you: 'Copy' = the words that marketing people write. Copy is used in advertisements, websites, newsletters, leaflets and direct mailshots (as well as many other places). 1. For each copywriting exercise, decide what your objectives are. 2. Think about the market segments you are addressing and their needs. Do you have a deep understanding of their situation and what they want? 3. Write in the language of benefits. Focus on what your service / product delivers - not just what it does ('features'). 4. Use a structured approach to your writing, such as AIDCA. 5. Use short words, short sentences and short paragraphs. Writing short sentences is the quickest way to improve your copywriting. 6. Learn how to use the English language fluently. (Or, to put it another way, you must grapple with the finer points of punctuation and grammar. If this doesn't appeal to you - find someone who can edit your copy). 7. Write the copy first and then write the headline. The headline is critical. After all, if the reader doesn't connect with the headline, they won't...
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