What do you want people to remember about your enterprise?
If you send out dozens of messages, it will be difficult for people to remember them.
It is better to have a central message that is supported by a handful of key messages.
Once you have decided what the messages are, keep repeating them throughout your promotional mix.
Your promotional mix = all of the ways in which you promote your enterprise, i.e. website, advertisements, email marketing, social media.
Key messages are important as they help to create awareness and word of mouth.
They are part of your marketing strategy.
The Marketing Compass has two key messages:
* Impartial marketing advice & training
* Find your marketing direction