Think of your customers in terms of a timeline. In the past, there are dormant customers. Perhaps you could wake them up with an offer? In the present, are your…
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When people buy from you, they go through 5 stages: 1. Awareness If they have never heard of your name / your brand, they won’t come to you. Awareness building…
When was the last time you took a step back to think about what you want to do to make your business more successful? Here are are few simple, but…
How to get more clients is a question that we are often asked. Here is a seven step process: 1. Who are your ideal clients? You should be able to…
Whatever you push against in life tends to push back against you. The alternative approach is to bring people, resources and customers to you, using the power of influence. The…
Marketing is a journey. To begin with, members of your target market haven’t heard of you. Your job is to create awareness amongst this group of people. The answer is…
MEMBER SPOTLIGHT – David Willis was one of the first people to join The Marketing Compass. He is a specialist in the use of data. He extracts useful information from…
Within this 2 minute video, Nigel Temple talks about the power of being customer centric. The other option is to be product focused and the trouble here is that products…