Blog within The Marketing Compass website

Blog within The Marketing Compass website

By Joanna TempleNo Comments
You can now publish blogs within The Marketing Compass website. Link back to your website (good for your SEO). For a limited time, we will promote your blogs via our substantial social media network. You can blog about your business, events, products, services or customers. Or can you share some interesting information or resources.Standard WordPress blog functionality is available. Certain restrictions apply, i.e. nothing offensive etc. Click on ‘New article’ over on the right of the screen (viewable on a desktop / laptop). ...
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How to add the WordPress blog option to your LinkedIn profile

By Nigel Temple2 Comments
How to add the WordPress blog option to your LinkedIn profile: 1. Login to your LinkedIn profile. 2. Select 'Edit profile' and scroll right down to the bottom. You will see the following link: Applications - Add an Application. 3. Click on the link and you will see a page of options. Choose the option to add your blog link with WordPress. You will be taken to a page where you can add the RSS feed for your blog. For example: http://www.nigeltemple.com/blog/ Having done this, your blog entries will appear within your LinkedIn profile! By the way, did you know that we offer Wordpress training courses? We hope that this helps; any questions, just ask. Join us COMPASS membership is FREE! * Create a profile & promote yourself * Hyperlink back to your website * Connect with other members * Post updates about your marketing * Join knowledge groups & find answers * Download our FREE ebook – 101 Customer Attraction Techniques * Earn money via our affiliate scheme [DKB url="https://www.marketingcompass.co.uk/register" text="Create...
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The benefits of business blogging

By Nigel Temple4 Comments
Regular blogging brings numerous benefits. To begin with, the act of writing puts your ideas in order. Whatever your reason for blogging, you will find that writing a few hundred words in a coherent fashion makes you think. Which is no bad thing, in a busy world. Blogging may lead to a book Many novelists began by blogging. As their ideas take shape within their daily blog, an idea for a book may be born. A book is a great promotional device for a business. The challenge for many of us is getting started, as writing 20,000+ words for a book is daunting. The largest project can be broken down into small tasks. Writing a couple of hundred words is easy. It's surprising how those words can quickly add up. The SEO benefits of blogging For independent professionals, business owners and marketers, a blog can attract the search engines. I am often asked, during my internet marketing seminars, if it is OK to have...
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Marketing a classical string ensemble

By Nigel Temple2 Comments
One of our recent projects has been marketing a classical string ensemble. Fedora Strings is an ensemble of conservatoire-trained musicians who can be hired for wedding quartets, trios, duos or solos. Each member is an accomplished musician in their own right and has played in some of the best professional ensembles in the UK. No matter the quality of the 'product' it still has to be marketed. Joanna Borrett and her fellow musicians believe in continual marketing. They have recently launched a new website - www.fedorastrings.com - which has a series of recordings which visitors can play, directly from the homepage. These include the Flower Duet by Delibes, I Got Rhythm by Gershwin and an Irish reel (which shows product diversity!) Joanna blogs regularly, as you can see here: http://www.fedorastrings.com/blog/ Joanna tells us that her Google search engine rankings are doing well and that she is receiving booking enquiries via the site, which was built by www.totosites.com - which specialises in small business websites. During...
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How to make blogs easier to read

By Nigel TempleNo Comments
We're going to discuss how to make your blogs easier to read. If I had to choose one piece of advice, it would be to decrease the length of your sentences. We recently built a website for Ringrose & Co (they offer advice to companies in financial difficulties). www.ringroseandco.co.uk I was talking to their MD, Mark Smillie and we were discussing blogging. Here is the feedback I gave him, regarding a draft blog entry he wrote. Here are his draft words (IP = Insolvency Practitioner): oooooOOOOOooooo Our perspective is different to the IP who must give fair and impartial advice to all concerned with the Limited Company, we will give best advice to the client, who can benefit from over twenty years’ of experience in this area. oooooOOOOOooooo I suggested that Mark cut the sentence lengths down. This is the quickest way of increasing 'readability'. So the above could become: Our perspective is different to the IP. They must give fair and impartial advice to all concerned with...
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