Customer timeline

Customer timeline

By Nigel TempleNo Comments
Marketing is a journey. To begin with, members of your target market haven't heard of you. Your job is to create awareness amongst this group of people. The answer is to create a customer timeline. You receive sales enquiries. Some people don't buy. Those that do become customers (transaction based). Some of your customers buy regularly from you. A business relationship develops and these people become clients. Some of your customers and clients (and some of their friends) become advocates. Cherish your advocates, as they are selling for you, without thought of reward. Some of your customers and clients 'fall asleep' (metaphorically speaking) and stop buying from you. Your job is to wake them up. Ask for referrals from people who have bought from you. Use the promotional mix to attract new customers to your business.   1. Awareness. 2. Enquiries. 3. Customers. 4. Clients. 5. Advocates.     Source: The Marketing Compass Manual If you have any questions about the customer timeline, just ask! Join us COMPASS membership is FREE! * Create a profile & promote...
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The power of being customer centric

The power of being customer centric

By Nigel TempleNo Comments
Within this 2 minute video, Nigel Temple talks about the power of being customer centric. The other option is to be product focused and the trouble here is that products won't give you referrals. If you sell services, Nigel has advice for you as well. He touches on segmentation and the importance of thinking deeply about this concept. There is also some (optional!) homework for you. We hope that you enjoy this brief video and by all means let us know your feedback. Relevant blogs include 'Do you have a concise marketing plan?' and 'Segmentation is a key element of your marketing strategy'. Incidentally, if you subscribe to our newsletter, you will receive a free marketing toolkit, which includes a concise marketing plan template. You can drop this into a wordprocessing document. Alternatively, if you become a Navigator member of The Marketing Compass, we will open up a comprehensive online marketing plan for you. As you will see, Navigator membership is not expensive...
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