Different types of question generate different responses. For example, an open question cannot usually be answered with a “Yes” or a “No”. Open questions can be used to get people…
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Customers go through a journey with you, before they buy: 1. Suspect An individual or enterprise that you want to do business with. They will fit your marketing criteria and…
Nigel Temple @nigeltemple asked me the following question: “Do you have any tips for using the phone in business? What is the earliest time of day that is acceptable to…
Fear is a strong emotion, isn’t it? Its purpose is to protect you from harm. Fear stimulates a ‘flight or fight’ response, which can be difficult to control. From a…
Do you cast your marketing messages into the void and wait for an echo? Are you constantly looking for new business and ignoring dormant customers? Do you have a written…
MEMBER SPOTLIGHT – Walter Blackburn, CEO and Founder, Empathy Styles. Walter brought the Empathy concept to the UK in the mid 1990s having founded PeopleTrack Ltd a few years previously….