How to get more likes on Facebook and more followers on Twitter

By Ben TempleNo Comments
We often get asked by our members how to get more likes on facebook & how to grow their social media following and how to use their pages effectively to grow their business online and get more sales enquiries. Here are a few simple principles to kick start your campaigns... 1) Ask your friends! Invite contacts on social networks and in person. 2) Include a 'like' / 'follow' link in your email signature, on your website and on your printed marketing material. 3) Offer an incentive. You could send new 'likes' a gift, this could be a guide that shares some of your professional knowledge...this often leads to solid sales leads! 4) Leave comments on relevant company's Facebook / Twitter pages with your incentive. It's amazing how many companies don't engage with their fans, it's an opportunity glaring you in the face! Once you start to get more fans and followers, make sure you engage with them. Post regular updates that are inspiring, connective, educative and...
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Google Plus quick overview

By Nigel TempleNo Comments
Currently in trial mode (July 2011), Google Plus (or Google+) looks and feels somewhat like Facebook. http://www.plus.google.com If you would like an invitation to join - just ask - via the Social Media Group. You can create a Profile and add people into 'Circles', i.e. Friends, Family, Acquaintances etc. You can then share information with some, or all of your Circles. You can drag and drop your contacts into the Circles (quite satisfying!) For the technically minded, this is achieved by using HTML5. If you are an avid Google user, have you noticed the navigation bar at the top of Google pages which allows you to jump straight to Google Mail, Calendar, Documents, Photos, Reader, Web (search), etc? You will find this within Google Plus. Within the Google Plus nav bar, you are able to view your profile and notifications - as well as instantly share content. By the way, some 10 million people are involved within the trial! Join us COMPASS membership is FREE! * Create...
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10 rules of internet marketing

By Ben TempleNo Comments
Rule 1 - Decide what your objectives are. Keep focused on them Rule 2 - Ask your prospects and customers what they would like to see within your website or your permission based e-newsletter Rule 3 - Test Test Test. This is the way to discover what people really think Rule 4 - As a mass communication medium, the internet is unique because it is interactive. How interactive is your internet marketing? Rule 5 - Create e-relationships (with customers and business partners). How can you help each other to prosper? Rule 6 - Choose your promotional techniques - to promote your website / e-newsletter Rule 7 - Integrate your internet marketing with your promotional mix Rule 8 - Keep everything simple. Don't use technology for the sake of it Rule 9 - Content is everything. Have useful, helpful content Rule 10 - Don't expect instant success. Persistence is what counts ...
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Are you LinkedIn yet?

Are you LinkedIn yet?

By Ben Temple2 Comments
LinkedIn is a great way of connecting with dormant customers, past colleagues, old friends, influencers and potential clients. It should automatically appear in your web browser, when you wake your computer up in the morning. (You can achieve this, by using 'tabbed browsing'). When you make an interesting new contact in, say, Facebook, check to see if they belong to LinkedIn. Joining groups is a great way of building your network. An example of a large LinkedIn group is LION ( LI Open Networkers), run by John L. Evans, which has over 19,000+ members. Once you've joined a group, you will be able to connect with any of its members, without knowing their email addresses. This will help you to find useful contacts. Testimonials and recommendations: the best way to get these is to give them! From a marketing perspective - this is part of 'social proof' (i.e. other people saying how good you are).  This is much more believeable that you saying...
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Twitter Tips

By Ben TempleNo Comments
How to attract more clients, via Twitter By following these 10 steps, you will build a Following on Twitter and attract more visitors to your website. This is all part of 21st century client attraction. 1.   Who do you want to connect with? What are they interested in? What are they searching for? 2.   Find your Voice. If you are using Twitter as part of your client attraction strategy, think about your 'Twitter Positioning'. In other words, what do you stand for and how do you want to be seen by other Tweeters? This will lead to your Twitter voice'.  For example: informative, helpful, relaxed and humourous. 3.   Be a Giver. People will follow you if you have something to give them. For example, helpful, useful and interesting tips and ideas. 4.   People first, business second. Twitter is first and foremost a social network, so be sociable! 5.   Reveal something about yourself. You are a unique and interesting human being. We want to know more about you, as a person. 6.   Be Helpful. Recommend other...
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An introduction to Twitter

An introduction to Twitter

By Ben TempleNo Comments
If you haven't already done so, register your name and your company name within Twitter. What is Twitter? It is a 'micro blogging' website. The idea is to answer the question 'What are you doing' in 140 characters or less. Messages can be sent via mobile texting, instant message or the web. Notice that the messages are not delivered by email. They appear online / on your phone etc. Once you have registered, people can choose to 'Follow' you, which simply means that they will receive your messages. How does this help my marketing, then? * It is another way of 'getting the word out' about your enterprise. * Followers can get to know you and what you do. * You can alert your Followers about new articles, blog postings, events etc. * As networkers know, relationships lead to paying customers. Your Twitter profile allows you to put a line or two of information about yourself. For example, 'Small business marketing specialist'. You can let people know whereabouts in the world you...
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