Are you looking for startup marketing advice? Here is a checklist which may help you: * Write a marketing plan. This will make you think through the key issues and your…
When was the last time you took a step back to think about what you want to do to make your business more successful? Here are are few simple, but…
Ecommerce websites are specifically designed to create a venue from which to sell your business or personal products. If you are selling tangible products or downloadable services from your website,…
Hello. What is your main #marketing challenge, from this list? If you had to pick just one – what would it be? * Is it lack of awareness? * Is…
When you receive a new sales enquiry or make a sale to a new customer, the chances are that they didn’t hear about you from one source. Typically, it goes…
“What are the elements of marketing success?” or “How successful will this be?” I am often asked these questions by business owners, managing directors and nervous investors. They may be…

Over the past few weeks, I have been busy writing the inaugural edition of the MarketingMessenger – our new printed magazine. We will be mailing this out to Navigator members…

Here is a metaphor, which may help you…. Your marketing proposition comprises your central message. It describes the benefits which you offer to the market. Back in the 1940s, the…