How to get more clients

By Ben TempleNo Comments
How to get more clients is a question that we are often asked. Here is a seven step process: 1. Who are your ideal clients? You should be able to answer this question instantly. Within your marketing plan, write descriptions of your chosen market segments (groups of people with shared needs). It's all too easy to try to sell to everyone you come into contact with. Smart businesses decide who they wish to serve and they channel their time, money and resources into communicating with target market segments. 2. Use a CRM (Customer Relationship Management) system in order to keep track of dormant, current and prospective clients. The busier you get, the more complex this process becomes. 3. Use a customer education approach as this will bring people to you. Provide useful, helpful, interesting and up-to-date information and package it in helpful ways. 4. Increase your promotional mix. Most businesses don't use enough promotional techniques. The Marketing Compass has researched several hundred promotional options...
Read More

The benefits of having a small business CRM system

By Nigel Temple2 Comments
CRM = Customer Relationship Management System. According to David Willis, of Information Drivers (www.information-drivers.com) CRM can be defined as: "A customer-focused strategy, designed to optimise customer satisfaction, revenue and profitability." The important thing is to have 'all of your contacts in one place.' It's all too easy to end up with them scattered all over the place. I was talking to a client about this recently and I asked him how many contacts he had and where he kept this information? "Er," he replied, "well, I have quite a few within my email system. And then I have a few spreadsheets. I throw business cards into a box I keep underneath my desk. Does Facebook count?" I went outside into the street and screamed. You should be coming across new contacts all the time. For example, if you go out networking, you will be collecting business cards (what do you do with this information?) Emails are flowing into your inbox every day (where do you...
Read More

Member Spotlight – David Willis

By Ben TempleNo Comments
MEMBER SPOTLIGHT - David Willis was one of the first people to join The Marketing Compass. He is a specialist in the use of data. He extracts useful information from complex data systems. David helps local businesses and major brands move from a position of losing customers to generating £millions of sales by using better customer information. If you need help in this area or ever come across a company with data issues, by all means get in touch with David. Join David's groups here: Customer Relationship Management and Database Marketing David's Profile: www.marketingcompass.co.uk/members/david-willis/ David's website: www.information-drivers.com Do you want to be the next member in the spotlight? Contact us...
Read More