Do you love to write or would you rather pay a visit to the dentist? You probably didn’t launch your business because of your love of writing, did you? Can you write your way to riches?
Writing is a central part of marketing. With the arrival of websites, e-newsletters, blogs, online PR and social networking, the requirement to write regularly (and well) has never been stronger.
Is it all worth it, I hear you ask.
Well, for a start, writing makes you think. If you write about your products / services, your customers and your business, new ideas will come to you. These ideas may be real money spinners. Capture them in lists and start to write business / marketing plans for the best ideas.
Write early in the morning, before you open your emails, use the phone or go into your first meeting. Alternatively, the evening may suit you better – it really doesn’t matter as long as you write something every day.
With regards to the online world, the more you write within your website, the more content you will be adding for the search engines to find. The more you write outside of your website, the more likely you are to attract visitors (don’t forget to include a link back to your site!)
If you write frequently, for example by blogging, the words will soon add up. Could you turn these words into an e-book or traditional published book? My second book (How to Get Clients to Come to You) began as a seminar handout, then it became an e-book, before becoming a printed book. I am currently working on my third book and my blogs are providing quite a bit of the content.
I am sure that you have at least one book inside you (there are several jokes here, aren’t there?) A book establishes you as an authority. It can open new doors, attract new customers and become a revenue stream in its own right.
One of the most successful people I know is Tony Buzan (of Mind Mapping fame). When I saw him last, he told me that he has published 95 books and is “going for the ton”. Rock on, Tony!
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