In this brief video, Nigel Temple talks about marketing strategy. Discover the foundations for a successful strategy which will drive your marketing forward. How many key messages should you have? Do you know what the 4Ps of marketing are? Watch this video to find out.

In order to think your strategy through, you should have a concise marketing plan. It only takes an hour or two to kick-off your plan. Something magic happens when you write down your marketing ideas, thoughts and action ponts.

Incidentally, if you join The Marketing Compass as a Navigator member, you will have access to your own online marketing plan. You can become a Navigator member for £10 +VAT per month, without commitment.

We recommend that your plan automatically opens up as a ‘tabbed browser window’ – so that you can refer to it regularly. (If you are already a Navigator member and require any help with this: just ask!)

Within this video, Nigel gets so excited that he asks you to “grab a sheet of pencil”. (We think that he has been working too hard). By all means leave comments – we appreciate your feedback!