Can you write your way to riches?
Do you love to write or would you rather pay a visit to the dentist? You probably didn't launch your business because of your love of writing, did you? Can you write your way to riches?
Writing is a central part of marketing. With the arrival of websites, e-newsletters, blogs, online PR and social networking, the requirement to write regularly (and well) has never been stronger.
Is it all worth it, I hear you ask.
Well, for a start, writing makes you think. If you write about your products / services, your customers and your business, new ideas will come to you. These ideas may be real money spinners. Capture them in lists and start to write business / marketing plans for the best ideas.
Write early in the morning, before you open your emails, use the phone or go into your first meeting. Alternatively, the evening may suit you better - it really doesn't matter as long as you write something every day.
With...