Regular blogging brings numerous benefits. To begin with, the act of writing puts your ideas in order. Whatever your reason for blogging, you will find that writing a few hundred…
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We’re going to discuss how to make your blogs easier to read. If I had to choose one piece of advice, it would be to decrease the length of your…
What are long tail and short tail keywords? ‘Keywords’ = words / phrases used by search engines to find relevant web pages. Some keywords are used frequently. Within SEO* these…
What is anchor text within a website? = a hyperlink which contains keywords. For example, within the following hyperlink…. <a href=”http://www.marketingcompass.co.uk”>The Marketing Compass</a> …..”The Marketing Compass” = the anchor text….
Here is a 7 step SEO strategy: 1. Become your customer & think about what they are searching for. 2. Create an alphabetical list of search terms. 3. Search for…