Within this 2 minute video, Nigel Temple talks about the power of being customer centric. The other option is to be product focused and the trouble here is that products won’t give you referrals. If you sell services, Nigel has advice for you as well.

He touches on segmentation and the importance of thinking deeply about this concept. There is also some (optional!) homework for you. We hope that you enjoy this brief video and by all means let us know your feedback.

Relevant blogs include ‘Do you have a concise marketing plan?‘ and ‘Segmentation is a key element of your marketing strategy‘.

Incidentally, if you subscribe to our newsletter, you will receive a free marketing toolkit, which includes a concise marketing plan template. You can drop this into a wordprocessing document. Alternatively, if you become a Navigator member of The Marketing Compass, we will open up a comprehensive online marketing plan for you. As you will see, Navigator membership is not expensive and there are a series of other benefits for the busy small business owner.

If you have any questions about the power of being customer centric, just ask!