Who’s got a book they’d like to write, has an idea for a book or has even written some of it down? At every networking event I go to, I…
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If you want to improve the quality of your ‘marketing words’, a written copywriting brief will clarify your thinking. It will help you to produce better results – whether you…
In a digital economy, much of what you know can probably be found for free on the internet. On this basis, you may as well share a reasonable proportion of…
Writing is a skill; it takes experience, passion for language, insight into the subject, and fearlessness in expressing what you feel needs to be expressed. It (the piece of writing)…
A client emailed me to say that he felt overwhelmed by the sheer number of marketing tasks that he had to do. The question was: when it comes to marketing…
It order to attract new customers, you are going to have to either spend money or time, or a combination of both. When I ask my seminar audiences to choose,…
Writing for the web is part art and part science. ‘Art’ includes the ability to make your words flow and to make them sufficiently compelling to keep the readers’ attention….
Regular blogging brings numerous benefits. To begin with, the act of writing puts your ideas in order. Whatever your reason for blogging, you will find that writing a few hundred…
Here’s a tip: don’t start your day by checking your emails. Write some marketing copy every day instead. Within The Marketing Compass, some of our members love to write, whilst…
Do you love to write or would you rather pay a visit to the dentist? You probably didn’t launch your business because of your love of writing, did you? Can…