The benefits of having a small business CRM system
CRM = Customer Relationship Management System. According to David Willis, of Information Drivers (www.information-drivers.com) CRM can be defined as:
"A customer-focused strategy, designed to optimise customer satisfaction, revenue and profitability."
The important thing is to have 'all of your contacts in one place.' It's all too easy to end up with them scattered all over the place. I was talking to a client about this recently and I asked him how many contacts he had and where he kept this information?
"Er," he replied, "well, I have quite a few within my email system. And then I have a few spreadsheets. I throw business cards into a box I keep underneath my desk. Does Facebook count?"
I went outside into the street and screamed.
You should be coming across new contacts all the time. For example, if you go out networking, you will be collecting business cards (what do you do with this information?) Emails are flowing into your inbox every day (where do you...