The eight core points of The Marketing Compass system are:
YOU As self understanding leads to less stress & better results
STRATEGY In the midst of confusion, have a clear strategy
PLANNING Plan your work and work your marketing plan
CUSTOMER The centre of all of your marketing activities
COPYWRITING The ability to write clearly & get your message across
PROMOTION 300 promotional techniques: how many are you using?
INTERNET The art and science of digital communication
SELLING There’s more to professional selling than you might think
If you learn how to get the best out of the 8 Compass Points, your results will improve.