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YouTube is a USA based video-sharing platform.

Google acquired YouTube in November 2006 for US$1.65 billion.

The key point is that people like to watch videos, or listen to audio content, as opposed to having to continually read text on a screen. (Think of the popularity of TV and radio).

Within YouTube, you can view and upload content and like, comment, share and download other users’ content.

You can also create lists.

You can subscribe to channels that you like.

Content includes videos, video clips, TV show clips, films, audio recordings and live streams.

Think of YouTube as a search engine.

When someone needs to bleed a radiator, fix a bicycle or learn something else, they may well turn to YouTube.

It is a good idea for your enterprise to have its own YouTube channel and to share videos there.