The Marketing Compass was created by marketing specialist Nigel Temple. It is a community of business owners and marketers. The members learn how to use and apply effective marketing techniques. Marketing ideas are shared via an interactive website, newsletter, marketing encyclopedia and a programme of training events.

For media enquiries contact:
Nigel Temple
tel: 01628 773128 / International: +44 1628 773128
email: nigel@marketingcompass.co.uk

Press release: Baby boomer business bounce back. 26th May 2020

According to The Marketing Compass, baby boomers are bouncing back into business – only this time around, they are running their own show. A combination of the Covid-19 pandemic, ultra-low interest rates, children returning to the nest and the realisation that work is good for you is driving this change.

The Marketing Compass is a community of business owners who want to learn more about marketing to help their businesses. Founded 10 years ago by marketing consultant, trainer and author Nigel Temple, The Marketing Compass has an interactive members’ website and runs a programme of marketing workshops. New members can join for free via: https://www.marketingcompass.co.uk

Nigel Temple commented: “Many people think of startups as 20 or 30 somethings who launch some amazing app. We are finding the opposite. The baby boomer generation is keen to learn, they are disciplined and they want to have a successful business of their own. Our oldest member is nearly 80 and we are taking on members in their 50s, 60s, 70s and 80s. The big change for many baby boomers is digital marketing. There is a lot to learn here including website effectiveness, Search Engine Optimisation, online copywriting, e-newsletters and social media. Traditional marketing disciplines including strategy, customer segmentation, differentiation and brand positioning remain key.”

Baby boomers are the generation born between 1946 and 1964 during the baby boom that took place after World War II. They followed the Silent Generation and preceded Generation X. Today, baby boomers are between their mid-50s and mid-70s.


Interview topics

Nigel Temple can provide media interview or comment on:

  • Small business marketing
  • Digital marketing strategy
  • Baby boomers in business
  • New business startups
  • Business blogging
  • Email marketing
  • Sales lead generation

For media enquiries contact:
Nigel Temple
tel: 01628 773128 / International: +44 1628 773128
email: nigel@marketingcompass.co.uk