Don’t think of software as a cost. Think of it as an investment in your enterprise. Software can provide you with a series of benefits, including: * Better customer service * …
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Think of your customers in terms of a timeline. In the past, there are dormant customers. Perhaps you could wake them up with an offer? In the present, are your…
What is your 2016 marketing strategy? Here are 12 questions to ask yourself: 1. What is your offer to the marketplace? (This should be a simple sentence or two that anyone…
Different types of question generate different responses. For example, an open question cannot usually be answered with a “Yes” or a “No”. Open questions can be used to get people…
Customers go through a journey with you, before they buy: 1. Suspect An individual or enterprise that you want to do business with. They will fit your marketing criteria and…
In 1885, Thomas Smith wrote a guide called Successful Advertising. He wrote: The first time people look at any given ad, they don’t even see it. The second time, they…
Anchor text is the text within a hyperlink. This is important, as the search engines analyse this. For example www.marketingcompass.co.uk …or… The Marketing Compass small business marketing advice. Search engines…
Is Google PageRank still important and are backlinks still a good idea? This is a question that is still often asked. PageRank was the first algorithm used by Google. It is a…
Sponsoring company updates within LinkedIn is a paid for service. The idea is to raise the visibility of your content within LinkedIn. Sponsored Updates enable you to deliver your content…
“I met Themba Ndlwana in Essex, when I was delivering a marketing seminar there,” commented Nigel Temple. “His business is called Sports Media Africa. SMA is the catalyst between key…