Anchor text is the text within a hyperlink. This is important, as the search engines analyse this. For example www.marketingcompass.co.uk …or… The Marketing Compass small business marketing advice. Search engines…
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In a digital economy, much of what you know can probably be found for free on the internet. On this basis, you may as well share a reasonable proportion of…
Regular blogging brings numerous benefits. To begin with, the act of writing puts your ideas in order. Whatever your reason for blogging, you will find that writing a few hundred…
A description tag is part of the meta data of your website. In a well organised site, description tag text appears underneath the title listing within an organic search results…
One of our recent projects has been marketing a classical string ensemble. Fedora Strings is an ensemble of conservatoire-trained musicians who can be hired for wedding quartets, trios, duos or…
We’re going to discuss how to make your blogs easier to read. If I had to choose one piece of advice, it would be to decrease the length of your…
What are long tail and short tail keywords? ‘Keywords’ = words / phrases used by search engines to find relevant web pages. Some keywords are used frequently. Within SEO* these…
What is anchor text within a website? = a hyperlink which contains keywords. For example, within the following hyperlink…. <a href=”https://www.marketingcompass.co.uk”>The Marketing Compass</a> …..”The Marketing Compass” = the anchor text….
Here is a 7 step SEO strategy: 1. Become your customer & think about what they are searching for. 2. Create an alphabetical list of search terms. 3. Search for…