Demographics is primarily used within B2C (Business to Consumer) marketing). At The Marketing Compass, we are often asked how to use demographics to improve marketing results. By thinking in terms…
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Within this 2 minute video, Nigel Temple talks about the power of being customer centric. The other option is to be product focused and the trouble here is that products…
A market segment = a group of people with shared needs. By segmenting your market, you will find it easier to communicate. You can create propositions, key messages, offers etc…