What is your marketing offer?
If you have ever seen the CEO of a supermarket being interviewed, they are quite likely to talk about their offer to their customers.
Supermarkets spend a lot of money figuring this out, as there is a great deal of money at stake.
Your offer might be based on fast response, outstanding service, a unique package of benefits, hard-won expertise or other factors.
Whatever your offer is, it is important to be clear about it.
Include your central offer within your Key Messages.