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What is your marketing offer?

If you have ever seen the CEO of a supermarket being interviewed, they are quite likely to talk about their offer to their customers.

Supermarkets spend a lot of money figuring this out, as there is a great deal of money at stake.

Your offer might be based on fast response, outstanding service, a unique package of benefits, hard-won expertise or other factors.

Whatever your offer is, it is important to be clear about it.

Include your central offer within your Key Messages.