What is your 2016 marketing strategy? Here are 12 questions to ask yourself: 1. What is your offer to the marketplace? (This should be a simple sentence or two that anyone…
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Do you have a clear marketing strategy and plan for the year ahead? Have you chosen your market segments, decided which products / services to focus on and costed your…
Demographics is primarily used within B2C (Business to Consumer) marketing). At The Marketing Compass, we are often asked how to use demographics to improve marketing results. By thinking in terms…
Here’s a short story about small business marketing strategy… David (not his real name) was a client of mine, a few years ago. He was a left brain thinker. An…
The smallest business should still ‘think brand’. Let’s discuss how to build a brand identity… A brand = a promise. What is your promise to your marketplace? If your business…
There are literally thousands of marketing actions which you could take today. For example, you could Tweet, telephone a prospective customer, write a blog, plan an event, write a press…