Zero cost promotion
Zero cost promotion = free promotional techniques.
There are over 300 ways to promote your enterprise and many of the techniques are free.
For example, at the time of writing, Mailchimp allows you to have up to 2,000 subscribers for free.
Other examples:
* Writing and emailing a press release by email.
* Alliance Marketing Partners (AMPs), i.e. non-competitors that serve the same market promote each other.
* Blogging (it is true that website hosting costs money, however, writing a blog is free).
* Most social media accounts are free.
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