A/B split testing

A/B split testing is a marketing technique that provides feedback on two or more versions of a product, service, advertisement, headline, email subject line, web page etc. The target market is shown the versions and their subsequent behaviour is tracked and measured. If you are going to spend time or money on marketing, it is a good idea to understand what is going to work, in the real world. Split testing enables you to gain insights that would otherwise be unavailable to you. Mailchimp offers A/B split testing, although they recommend that there are 5,000 subscribers per cohort....
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AI – Character based

Here is an AI based website where ‘characters’ can provide answers to your questions: https://beta.character.ai You can ‘talk’ to Elon Musk, Einstein or Ed Sheeran. When I used to teach creative thinking, this would have been a useful resource. 🙂 A Google search said: “Character.AI is a chatbot web application powered by a language model that generates human-like responses to texts and engages in contextual conversation. Users can develop ;characters’ with distinct characteristics and submit them to the community for other users to interact with....
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AI – ChatGPT

ChatGPT was launched on November 30th 2022. https://chat.openai.com 100 million users quickly signed up to use it. It is based on a large language model (LLM) and the system was trained on trillions of words, prior to launch. It can answer questions in a natural, human-like way. Marketing applications include idea generation, writing draft headlines and writing draft copy for blogs, articles, press releases etc. NB you have to read through and edit the content carefully. Bear in mind that the answers are based on someone else's content, so think of it as a helpful research tool....
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AI assistants for meetings / speech to text transcription

OTTER.AI Otter.ai https://otter.ai/home provides speech to text transcription and translation using Artificial Intelligence and machine learning. Its software, called Otter, shows captions for live speakers and generates written transcriptions of the speeches. FIREFLIES Fireflies is an AI assistant for meetings. Record, transcribe and search across your voice conversations. https://fireflies.ai...
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AI meeting note taker, summaries etc

https://www.read.ai makes meetings, emails and messages more efficient with AI-generated summaries, transcripts, playback and highlights. A free trial is available. An alternative is https://fireflies.ai "Fireflies.ai helps your team transcribe, summarize, search and analyze voice conversations." Fireflies vs. Read.ai: Which Is Better? https://fireflies.ai/blog/fireflies-vs-read-ai...
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AIDCA copywriting model

The AIDCA copywriting model will help you to get better response: 1. Headline or opening line gets Attention 2. Product or service description generates Interest 3. The offer / proposition produces Desire 4. Guarantee / reassurance gives Conviction 5. Call to action Action generates sales AIDCA can be used throughout the promotional mix. You can use AIDCA in direct mail letters, email marketing and web pages. It is a helpful, easy to remember copywriting model. Pay particular attention to the headline, as this is the gateway to the rest of the piece. Write a few headline variants and choose the best one. Describe your product or service using benefits, not just features. Include a clear offer or proposition. Provide a guarantee and / or proof that your product or service does what you say it will do. Finally, remember to include a CTA (Call To Action)....
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