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MailChimp Automation is a free feature. Imagine having a marketing system which reacts automatically to customer behaviour. This is possible via MailChimp. MailChimp Automation (MA) combines the segmenting and scheduling tools. You can create event-based emails which are triggered by subscriber behaviour. This technology is known as ‘marketing automation’. If it is used intelligently and with discretion, it can attract customers, build your brand and generate sales. If it is overused, you may annoy customers and lose business. Within MA, you can create workflows and triggers which enable you to send a single email ('Welcome to our newsletter list') or a series of emails ('Here is the first part of the course that you requested.') An event could be, for example, a new subscription to your list. Or it could be a click within one of your campaigns. MC has included a number of workflows within the Automation section, in order to get you started. Alternatively, you can create your own customised...

Once you have set clear marketing objectives - you should decide on what you are going to measure within your marketing strategy and promotional campaigns. As the management guru Peter Drucker said: “What gets measured, gets done.” How do you know what’s working and what isn’t, if you don’t measure outputs and response rates? Here are some of the things you can think about, with regards to marketing metrics and measurement: Measuring marketing outputs Set targets for all 0f your marketing outputs, i.e. WEBSITE * Total number of indexed pages: initially, aim for 100 * Blog posts: number published per month + target wordcount * Unique Visitors per day / month * Bounce rate * Page impressions * Popular times of day to visit your website * Average time spent on site * Page views * Referral traffic i.e. traffic arriving from other websites * Backlinks NEWSLETTER * Subscribers, open rates, click through rates, bounce rates SOCIAL MEDIA * Twitter Followers, ReTweets and comments * Facebook connections, Likes and Follows * LinkedIn connections, conversations, meetings MEDIA RELATIONS * Number of media contacts *...

Ayoa offers free Mind Mapping software: https://www.ayoa.com You can upgrade to a paid version with more features, if you wish....