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Case studies

By Nigel TempleCopywriting, Media relations, Selling

A marketing case study is a form of social proof. It shows prospective customers that you can deliver. Here is a case study structure: * What did they have before?…

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February 3, 2021
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Copywriting – how to write better product descriptions for e-commerce websites

By Nigel TempleCopywriting, e-commerceNo Comments

Your entire website may revolve around e-commerce or you may have a section of your website devoted to selling products or packaged services. Writing about products within websites can be…

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June 5, 2019
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Copywriting – using the word ‘you’

By Nigel TempleCopywriting

Use the word ‘You’ as much as possible; don’t use the words ‘I’, ‘Our’ or ‘We’ so often. A good test is to go through your copy and count the…

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May 14, 2019
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CRM – Customer Relationship Management software

By Nigel TempleDigital marketing, Marketing strategy, SellingNo Comments

CRM stands for Customer Relationship Management.  It encompasses the entire customer journey including all of the interactions with the customer. These include brand awareness, enquiries, first purchase, ongoing purchases, handling…

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June 24, 2019
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Customer segmentation

By Nigel TempleCustomer segmentation, Marketing strategy

A customer segment = a group of people with shared needs. This is a core marketing principle. Notice that no mention is made of demographic information (B2C) or job titles…

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December 22, 2020
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  • Home
  • About
  • Help
    • Getting started
  • Events
  • Services
    • Digital marketing services
    • Website development
    • SEO course
    • Copywriting coaching
    • Advertise
  • Press Room
  • Contact
  • Log In