Encyclopedia

A marketing case study is a form of social proof. It shows prospective customers that you can deliver. Here is a case study structure: * What did they have before? * Why did they decide to change? * How did they find you? * Why did they decide to buy from you? * What did they think of the product / service? * What benefits are they receiving? * What have they got to say about you? (Testimonial) * What are their plans for the future? A case study is a story, told in the sequence that it happened. Add some images to your case studies. * Produce a PDF version of the case study to send to prospective customers * Create a blog using the cleared copy (as it contains lots of keyword phrases) * Add a Testimonials page to your website and include case study testimonials there * Consider sending out a press release to your media list * Scatter testimonials throughout your website * Include case studies with proposals...

Audience segmentation: ChatGPT can analyse your customer data and segment your audience based on demographics, behaviours and preferences; this can help you to tailor your marketing messages to specific groups of people with shared needs. (If you don’t have customer data, then you can use ChatGPT to help you to ‘think through’ this important topic). Content creation: ChatGPT can generate content such as blog posts, social media updates and email newsletters for your marketing campaigns. (NB you will need to read through the content and edit it; think of it as ‘draft copy’ that requires your knowledge and input). Personalisation: ChatGPT can use natural language processing (NLP) to analyse customer data and generate personalised marketing messages. Search Engine Optimisation: ChatGPT can help you to optimise your content for search engines. Social media ideas: Use ChatGPT to come up with new ideas for social media campaigns. Sentiment analysis: ChatGPT can analyse customer feedback and reviews to identify sentiment and help you...

ChatGPT Splitter allows you to upload multiple files and have them split into multiple chunks, which you can load to ChatGPT. Upload docx, code, PDF or image and click process. Then follow the generated sections, copy each chunk and feed it to ChatGPT. After you're done, ChatGPT will know the context of your documents and you can use it in your follow-up prompts: https://chatgptsplitter.com...

Your entire website may revolve around e-commerce or you may have a section of your website devoted to selling products or packaged services. Writing about products within websites can be harder than it looks, can't it? Here are some tips and ideas for you. Always see it from the busy customer's perspective. Who are they? What are they looking for? Why should they buy your product? Think of each product description as an advertisement in its own right. On this basis, you need a headline, some bodycopy, the price and a call to action. Headline The headline is the single most important item of copy. If the website visitor does not understand the headline, they will not read further. Product description headlines should clearly convey what the product is and what it does. If there is room, include a benefit as well. Many e-commerce product headlines only provide the product name. The problem being that this may not tell the busy website visitor what the product does or why they should...

Use the word ‘You’ as much as possible; don’t use the words ‘I’, 'Our' or ‘We’ so often. A good test is to go through your copy and count the number of times that you have used these words. Use ‘You’ four times as often as you use ‘I’, 'Our' or ‘We’ When people read your copy, it will come across as more personal and engaging....

CRM stands for Customer Relationship Management.  It encompasses the entire customer journey including all of the interactions with the customer. These include brand awareness, enquiries, first purchase, ongoing purchases, handling any problems that may arise, contact management, customer loyalty and advocacy. There are many CRM software platforms that can help with these processes. The best CRM software solution is the one that you actually use. CRM benefits What are the benefits of having a CRM system? After all, what is wrong with having all of your contacts in Outlook, Excel etc? Here are the benefits of having your own CRM software: 1. It keeps all of your customers and contacts in one place. This means that you can find customers and their contact information. You can divide your contacts in ways that makes sense to your enterprise . You can then communicate with people with shared needs. 2. Your own CRM is the best phone directory you will ever have (on the assumption that you enjoy talking to...

A customer segment = a group of people with shared needs. This is a core marketing principle. Notice that no mention is made of demographic information (B2C) or job titles (B2B). If you have a clear understanding of the customer segments that you are communicating with, your marketing will be more effective. There will be higher levels of message repetition. Customers will get a better feeling about you, as your messages will be relevant to them....