PDF editor

We have tried various online PDF editors, however, many of them now want to charge you for using them. The best option is to download the free Adobe PDF Reader, that allows you to edit PDFs. Also see: https://www.aidocmaker.com...
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Positioning as a marketing strategy – what is it and how can it help you

If you have competitors, how do customers see you in relation to them? Whatever the answer, this is your market position. What do customers think you do? What do they think you deliver? What do they think of your enterprise? What are you well known for? What words do they associate with your brand? If I rang some of your customers and asked them these questions, what would they say to me? How should you position your brand? For example, should you go upmarket or go downmarket? Should you be seen as reassuringly expensive or as cheap as chips? Are you focused on customer service, product excellence, price or something else? These are strategic business and marketing decisions. Every decision that you make affects your market positioning. Your actions speak louder than words, when it comes market positioning. Every time that your customers engage with your brand, their perception of your market positioning is either affirmed or challenged. Besides products and services, a key issue is human interaction. You can buy a great product and feel let down...
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Press release distribution

Press release distribution services include: eNewsWire - Free press release distribution, UK focus. IssueWire - Post your first press release for free. openPR - Free press release distribution service (limited to one per month). PR Fire - Includes a free option including no-follow links. PR Newswire -  Their website says: 'The industry’s largest and most trusted distribution network of media outlets, websites and social media channels.' Owned by Cision. Realwire - According to their website: 'Global press release distribution service specialising in the online media.' Responsesource - Offers a send and receive services for press releases. According to their website, they offer a 'fast, effective way to communicate your news and social feeds to journalists, influencers, and stakeholders.' Vuelio - Their website says: 'Based on your audience, you can send releases, publish directly to your dedicated online newsroom, post to social media or distribute over the wire. Use our tools to track, analyse and learn with engagement and coverage analysis tools.' If any of the above links do not...
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Press release ideas

Here is a press release ideas checklist: Company news Company launch (new startup) Anniversary i.e. 10 years in business Expansion i.e. new markets, new branches etc Office or factory relocation Milestones i.e. 10,000 products sold Financial news, i.e. turnover increase or new funding Acquisition or joint venture Major restructuring Corporate Social Responsibility Staff news New members of staff Staff news i.e. charity related, voluntary work, awards or new qualifications New manager / director / senior partner Training news, i.e new training programme Staff member is retiring after long service Inspirational story regarding a member of staff Working from home statement Awards Company, product or service awards Member of staff wins an award Product / service news Launch of new product or service Enhanced product or service Product or service being used in a new way Free trial being offered Free or reduced shipping Pricing going down or going up Discounts or special pricing news Unusual pricing, i.e. £1000 hamburger Marketing news New website: why you...
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Press release template

Each press release should focus on a single story. The writing style should be factual. Avoid superlatives and 'sales talk'. Here is a press release template: [RELEASE DATE] Press release: [TITLE] (Press release titles should be factual and focus on news value) Opening paragraph. (This is the most important paragraph. It is likely that some publications will only use this paragraph, so it needs to stand alone and tell the story). Second paragraph. (One key element only). Third, fourth paragraphs. (One key element each). Comment. (For example: John Smith, CEO and Founder of XYZ Company commented: "We are delighted to announce this new service....") Editors notes (emboldened subhead) Brief, factual description of your enterprise. Website address Spokesperson's contact name | email address | phone numbers...
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Public speaking – promotional benefits

Getting up in front of an audience and demonstrating your knowledge is an effective way of generating brand awareness and attracting customers. You are seen as a subject expert. There may well be other subject experts in the room, however, you will win the lions share of any business that is forthcoming. Publicity can be generated before, during and after a public speaking event and full advantage should be taken of this opportunity. As soon as you have been engaged to speak, ensure that you fill in any forms or requests for information provided by the event organisers. You will need to supply professional standard photographs of yourself for print and internet use. I have found that event organisers are grateful if you offer to write a description of your presentation, prior to the event. Ensure that this is benefit loaded. In other words, tell prospective attendees why they should come along and listen to your presentation. Prior to the event, ask the organisers how...
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