Differentiation – How to stand out from the crowd

Customers can solve their problems by buying your products or services or those of your competitors. If you do not have direct competitors, there will be generic competition. It is important to differentiate your enterprise. Most enterprises do not spend sufficient time thinking through this key issue. Consider it from the customer's perspective: Why is your business, brand, charity, product or service different from other providers? As a human being, you are unique. You are one of a kind amongst billions of human beings. Think of your enterprise in this way. What is special about it? What makes it different from your competitors? The business guru and author, Michael Porter, says that there are only two fundamental business strategies: Low Cost and Differentiation. For example, there are many retailers who promote low prices. However, many retailers focus on low prices and go out of business. The other strategy is differentiation. Another way of saying this is: ‘Standing out from the crowd’. List the ways in which you are different from everyone else. Write it down like this:...
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DNS checker

IntoDNS checks DNS health and configuration. It also provides DNS and mail servers reporting. Suggestions are given to fix and improve problems: https://intodns.com Also try: https://www.whatsmydns.net...
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Domain names

Here is an example of a domain name:  bbc.co.uk Your website domain name can be your name (if you are a business owner), a company name, a brand name or an SEO phrase. You can purchase domain name variants, in order to stop the competition from getting hold of them. Google sells domains here: https://domains.google...
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