How to get more referrals

How to get more referrals

By Nigel Temple2 Comments
In this blog we'll discuss how to get more referrals... When I ask my seminar audiences whether they like referrals, the room becomes a forest of raised hands. I then ask the audience to describe the systems they use to create more referrals. Interestingly, few, if any, hands are raised. Here are some practical tips and ideas on how to get more referrals – based on the power of advocacy. A few of your customers, a larger percentage of your clients and some of your (non-client) friends will become advocates. These are the people who recommend you. They are worth their weight in gold. Some 5% of people are natural advocates (i.e. 1 in 20). They simply enjoy the act of recommendation. The challenge is that you may never know who all your advocates are – unless you start asking the following question (in response to a sales enquiry): “I wonder how you found us?” The rule is: always try to find out...
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The power of being customer centric

The power of being customer centric

By Nigel TempleNo Comments
Within this 2 minute video, Nigel Temple talks about the power of being customer centric. The other option is to be product focused and the trouble here is that products won't give you referrals. If you sell services, Nigel has advice for you as well. He touches on segmentation and the importance of thinking deeply about this concept. There is also some (optional!) homework for you. We hope that you enjoy this brief video and by all means let us know your feedback. Relevant blogs include 'Do you have a concise marketing plan?' and 'Segmentation is a key element of your marketing strategy'. Incidentally, if you subscribe to our newsletter, you will receive a free marketing toolkit, which includes a concise marketing plan template. You can drop this into a wordprocessing document. Alternatively, if you become a Navigator member of The Marketing Compass, we will open up a comprehensive online marketing plan for you. As you will see, Navigator membership is not expensive...
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Small business marketing strategy

Small business marketing strategy

By Nigel TempleNo Comments
In this brief video, Nigel Temple talks about marketing strategy. Discover the foundations for a successful strategy which will drive your marketing forward. How many key messages should you have? Do you know what the 4Ps of marketing are? Watch this video to find out. In order to think your strategy through, you should have a concise marketing plan. It only takes an hour or two to kick-off your plan. Something magic happens when you write down your marketing ideas, thoughts and action ponts. Incidentally, if you join The Marketing Compass as a Navigator member, you will have access to your own online marketing plan. You can become a Navigator member for £10 +VAT per month, without commitment. We recommend that your plan automatically opens up as a 'tabbed browser window' - so that you can refer to it regularly. (If you are already a Navigator member and require any help with this: just ask!) Within this video, Nigel gets so...
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Do you have a concise marketing plan?

Do you have a concise marketing plan?

By Nigel Temple3 Comments
There are literally thousands of marketing actions which you could take today. For example, you could Tweet, telephone a prospective customer, write a blog, plan an event, write a press release, book to attend a networking event or write an article. There are countless people who you could engage with. For example, prospective customers, dormant customers or advocates. With all of these marketing options available to you, are you happy that you are following the right path - or do you sometimes feel that you are doing a great deal and not getting the expected results? The answer is to produce a concise marketing plan.  This will help you to be better organised, decide on your marketing objectives and set specific goals.  By referring back to your plan, you will have more control and get better results from the time and money you spend on marketing.  It will also help you to measure your marketing success. Some questions for you to consider Are you...
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