Navigator member spotlight: Sports Media Africa – Themba Ndlwana

By Nigel TempleNo Comments
"I met Themba Ndlwana in Essex, when I was delivering a marketing seminar there," commented Nigel Temple. "His business is called Sports Media Africa. SMA is the catalyst between key stakeholders in the African Sports TV market. Themba is a nice guy and has considerable business vision. It would be great if our members could provide advice, feedback and networking contacts to Themba." Themba "foresees SMA playing a significant role in the development of a robust and sustainable African Sports economy. We are optimistic about the African Sports TV market. It's going to be one of the key drivers of the African sports economy. We are at the epicentre of this development and we welcome interested parties to join us." Themba is an African sports media consultant who has in-depth experience in sports media rights and sponsorship sales. He feels that the media, especially TV, has a vitally important role in the expansion and viability of African sports institutions. He foresees himself making...
Read More

Don’t miss a sales lead because you still use an answering machine!

By Ben TempleNo Comments
You put a great deal of time, effort and money into your marketing activities. When a prospective customer wants to talk to you - what happens when they call? Will they hear an answering machine or voicemail message? Research shows that if this is the case, the majority of people will simply put the phone down. A key objective of marketing of marketing is to generate sales enquiries; it is highly important therefore, that a human being being answers your phone, regardless of where you are and what you are doing! Our office uses the Verbatim answering service - which we have been using for many years. This means that if we can't answer the phone, one of the friendly Verbatim team answers the call. A text message or email is automatically sent to us with all of the relevant details, so we can get back to the caller. At the end of the day a caller checklist is sent, so we can make sure...
Read More