Marketing video tips part 5 – audio and graphics

By David StrelitzNo Comments
In this 5th part of marketing Video Tips, we will “listen” to our audio and “look” at our graphics. Audio. Good audio is so important. If you are making your own video don’t rely on just a camera microphone. For the simplest Pieces to Camera, even an inexpensive tie clip mic from Maplin etc will give better sound by being closer in proximity and will eliminate “boomy” sound. HOWEVER, there is always a however… pros will often use mics costing several hundred pounds to get the characteristics and extra audio quality required as well as having a selection of different types for different situations, so there will always be limitations as to what quality can be achieved for "thirty quid". For narrations / voiceovers a microphone (even a camera mic, placed 12-18 inches from the “voice” will sound so much better than being four feet away. Whatever audio you record, LISTEN to it with headphones and make sure it is not distorting....
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“Can do” attitude amongst our blind veterans!

By Phil at gr8No Comments
In August, my friend Barry and I spent a week at Blind Veterans UK (BVUK) in Llandudno, teaching visually impaired veterans how to tie decorative knots. Yet again, just like last year, the guys and gals there demonstrated how determined and resourceful they were and the members kept us on our toes by picking things up so quickly! Dragonflies, solomon bars and key fobs were just a few projects we covered. After a couple of days, some of our visually impaired “students” were even teaching others – now there’s an achievement worthy of note! We found it quite ironic being thanked by everyone for helping out. Little did they realise just how much Barry and I gained from the experience. We were treated like royalty, and I for one came away with a very positive attitude and renewed enthusiasm. Some members (not “patients”, not “clients” – members) not only suffer sight loss, but many also have to live with other disabilities, making their...
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Where’s your BHAG?

By Jacqui-HoganNo Comments
Do you have a Big Hairy Audacious Goal? “I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the earth.” ~ John F Kennedy. 1961 Looking back from our technology enriched world, you may not remember the impact of this bold statement. The world had barely begun to put men into orbit, something the US had yet to achieve at all. Yet Kennedy had the audacity and boldness to set a goal that would challenge every area of technology for almost a decade. Many people said it could not be done. Yet, on July 20, 1969, Neil Armstrong became the first man to set foot on the lunar surface. Many people dismiss the idea of setting big bold audacious goals. Some, because it is difficult to predict what might be around the corner. Some, because of fear that they cannot achieve such goals. Some,...
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Navigator member spotlight: Sports Media Africa – Themba Ndlwana

By Nigel TempleNo Comments
"I met Themba Ndlwana in Essex, when I was delivering a marketing seminar there," commented Nigel Temple. "His business is called Sports Media Africa. SMA is the catalyst between key stakeholders in the African Sports TV market. Themba is a nice guy and has considerable business vision. It would be great if our members could provide advice, feedback and networking contacts to Themba." Themba "foresees SMA playing a significant role in the development of a robust and sustainable African Sports economy. We are optimistic about the African Sports TV market. It's going to be one of the key drivers of the African sports economy. We are at the epicentre of this development and we welcome interested parties to join us." Themba is an African sports media consultant who has in-depth experience in sports media rights and sponsorship sales. He feels that the media, especially TV, has a vitally important role in the expansion and viability of African sports institutions. He foresees himself making...
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