The MarketingMessenger – our new printed magazine

The MarketingMessenger – our new printed magazine

By Nigel TempleNo Comments
Over the past few weeks, I have been busy writing the inaugural edition of the MarketingMessenger - our new printed magazine. We will be mailing this out to Navigator members during June 2011. We hope that you find it helpful. By the way, there is no additional charge for receiving the magazine. If you are interested in becoming a Navigator member of The Marketing Compass, you can learn more here. The articles revolve around 7 key topics: 1. PSYCHOLOGY * Are you communicating with both sides of your customer's brain? * The seven step creative thinking process 2. STRATEGY & PLANNING * Your marketing strategy * Should you be a specialist or a generalist? * Do you have clear objectives? * Building your brand * Positioning * How to work out your USP * Naming your enterprise * Are you selling at the right price? * CRM software 3. CUSTOMERS * A customer focused business 4. COMMUNICATION * Professional writing tips and techniques 5. PROMOTION * A colourful...
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Don’t miss a sales lead because you still use an answering machine!

By Ben TempleNo Comments
You put a great deal of time, effort and money into your marketing activities. When a prospective customer wants to talk to you - what happens when they call? Will they hear an answering machine or voicemail message? Research shows that if this is the case, the majority of people will simply put the phone down. A key objective of marketing of marketing is to generate sales enquiries; it is highly important therefore, that a human being being answers your phone, regardless of where you are and what you are doing! Our office uses the Verbatim answering service - which we have been using for many years. This means that if we can't answer the phone, one of the friendly Verbatim team answers the call. A text message or email is automatically sent to us with all of the relevant details, so we can get back to the caller. At the end of the day a caller checklist is sent, so we can make sure...
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