Meet Martin Myers – our Mr Marketing

By adamduff1 Comment
Here's a little trick we use at www.fusionsoft.co.uk to keep track of the where our Website Marketing customers are coming from. Firstly, let me explain why we use Martin. It's common these days, with the World Wide Web being the huge place that it is, to lose track of calls and emails coming in from your Website Marketing. When companies advertise in printed media or directories, it's easy to track where the call is coming from - quite often, the customer on the other end of the line will say 'I've seen your ad in Yellow Pages'. The trouble is with the internet, it's so big and has so many places to advertise your business, simply hearing a customer tell you they found you 'online' isn't enough. We've also found that, with the web of websites out there, most people don't really know the route they have taken to get to your website or your advert. Often we hear 'I'm not sure'...
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Website Marketing – What do you need to do?

By adamduff1 Comment
Every year, I talk to all different types of businesses asking about a website. Years ago, the term 'website' was just that, a site on the web for your brand or business to sit. Now, the umbrella that is a 'website' has become so much more.One of the most vital parts of that umbrella is Website Marketing. What is Website Marketing? Ultimately, it's the process of getting visitors to your website - then, converting those visitors into customers. Sounds simple enough, right? It can be, if you do it right - or should I say; if you do it at all. So many customers want to spend all their budget on a fantastic looking website, with all the bells and whistles, as well as integration into a whole host of systems for selling their products, or tracking every movement the visitor takes when visiting their site. After months of development, pages and pages of bespoke code, and tons of eye catching images and...
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