Website Marketing – What do you need to do?
Every year, I talk to all different types of businesses asking about a website. Years ago, the term 'website' was just that, a site on the web for your brand or business to sit. Now, the umbrella that is a 'website' has become so much more.One of the most vital parts of that umbrella is Website Marketing.
What is Website Marketing?
Ultimately, it's the process of getting visitors to your website - then, converting those visitors into customers. Sounds simple enough, right? It can be, if you do it right - or should I say; if you do it at all.
So many customers want to spend all their budget on a fantastic looking website, with all the bells and whistles, as well as integration into a whole host of systems for selling their products, or tracking every movement the visitor takes when visiting their site. After months of development, pages and pages of bespoke code, and tons of eye catching images and...