Google Plus - The Marketing Compass

Social media is, to a large extent, a global conversation. If you only use it to broadcast your marketing message, you are not using it correctly. After all, it is not an advertising medium, is it? Have you noticed what happens to people who continually shout about their products / services within the likes of Facebook, Twitter and LinkedIn? What do you think of people who do this? Within a normal conversation, you would listen, ask questions and respond to people, wouldn't you? I suggest that you do exactly the same within the social media communities you belong to. Be quick to react I know that you are busy. However, it only takes a moment to check @Connect within Twiiter, to see who is talking about you, asking you a question, etc. There are also numerous tools available to help you to manage multiple social media converations, inluding http://hootsuite.com (the "Social media dashboard") and http://marketmesuite.com ("Your social inbox"). Be useful Or, to put it another way,...

Currently in trial mode (July 2011), Google Plus (or Google+) looks and feels somewhat like Facebook. http://www.plus.google.com If you would like an invitation to join - just ask - via the Social Media Group. You can create a Profile and add people into 'Circles', i.e. Friends, Family, Acquaintances etc. You can then share information with some, or all of your Circles. You can drag and drop your contacts into the Circles (quite satisfying!) For the technically minded, this is achieved by using HTML5. If you are an avid Google user, have you noticed the navigation bar at the top of Google pages which allows you to jump straight to Google Mail, Calendar, Documents, Photos, Reader, Web (search), etc? You will find this within Google Plus. Within the Google Plus nav bar, you are able to view your profile and notifications - as well as instantly share content. By the way, some 10 million people are involved within the trial! Join us COMPASS membership is FREE! * Create...