Marketing video tips part 5 – audio and graphics

In this 5th part of marketing Video Tips, we will “listen” to our audio and “look” at our graphics. Audio. Good audio is so important. If you are making your own video don’t rely on just a camera microphone. For the simplest Pieces to Camera, even an inexpensive tie clip mic from Maplin etc will give better sound by being closer in proximity and will eliminate “boomy” sound. HOWEVER, there is always a however… pros will often use mics costing several hundred pounds to get the characteristics and extra audio quality required as well as having a selection of different types for different situations, so there will always be limitations as to what quality can be achieved for "thirty quid". For narrations / voiceovers a microphone (even a camera mic, placed 12-18 inches from the “voice” will sound so much better than being four feet away. Whatever audio you record, LISTEN to it with headphones and make sure it is not distorting....
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