Marketing video tips – part 6
In this 6th and final part of marketing video tips, here are some general points to tidy up.
Allow plenty of time for any video shoot you are involved in. Generally, it will take a lot longer to get things right and that’s before you start working with the things that move, AKA the talent. Horror stories abound where the super efficient PA to the CEO has graciously allocated 10 minutes to film a 5 minute piece, of which CEO has barely had sight of or it is being rewritten and not even ready for the tele-prompter or the talent insists they will do it on the fly... and then like a recent keynote political speech, their most important point gets forgotten.
Agree any costs and specs to carry out all work to completion. Make sure you know what likely extras have not been agreed, i.e. music licensing, stock footage and specialised animated graphics. This will upset many pros but if you...