Is your business appearing regularly in the media? If not, we recommend that you start to send out press releases every month. Here are a few press release ideas & topics, to get you started:
* Surveys (the media loves them!)
* New product and new service announcements
* Product / service upgrades
* Unusual product applications / uses
* Customer wins (either a big win, or a cluster of wins)
* Trends and forecasts (crystal ball gazing is a media favourite)
* Staff news (joiners, leavers, interesting things they have done)
* Events, including seminars, exhibitions etc
* Public speaking engagements
* Awards and certifications
* Anniversaries
* Tie-in with current news event
* Commenting on media coverage
* Launch of white paper / positioning statement
* Significant milestone (XXX customers etc)
* Financial results
* Marketing innovation, i.e. customer segment focused website
* Launch of customer education programme
* Restructuring a part of your business
* Joint ventures, strategic partnership, alliances etc
* Charity tie-in
* Changes in pricing (especially reductions)
* Launch of a customer group / user group
By all means ask us some questions about PR, & for more press release ideas via our webiste. (Nigel Temple, CEO of The Marketing Compass, ran a PR agency for nine years!)
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