Don’t think of software as a cost. Think of it as an investment in your enterprise. Software can provide you with a series of benefits, including:
* Better customer service
* Greater brand awareness
* Faster response time
* Fewer mistakes
* A more professional business
* Competitive advantage
* Additional services
* Product / service insights
* Customer insights
* Increased business value
* Greater ROI
When you are considering new software, think about what it can connect to. Software integrations can deliver even greater value. In addition, consider how complex the software is: will you require training? Old, inefficient software can have a negative effect on your enterprise and you should review your software at least once a year.