Don’t think of software as a cost. Think of it as an investment in your enterprise. Software can provide you with a series of benefits, including: * Better customer service * …
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David Knowles-Leak www.dk-l.com speaks and writes on decision-making. Nothing gets done without a decision being taken and his mission is to help organisations, businesses and individuals to capitalise on the…
Think of your customers in terms of a timeline. In the past, there are dormant customers. Perhaps you could wake them up with an offer? In the present, are your…
What is your 2016 marketing strategy? Here are 12 questions to ask yourself: 1. What is your offer to the marketplace? (This should be a simple sentence or two that anyone…
How many times have you heard that? Maybe you have even said it yourself. Imagine what would have happened if the Greeks had said that when they were contemplating how…
The question “what is your market size” sounds hard to answer for a small business. It need not be, someone has probably done the work for you, its just a…
2015 is upon us, so you are probably thinking about what to do to make your business more successful in 2015. If you liken your business to a great meal,…
Here are 29 promotional mix categories: * Advertising * Alliance Marketing Partners * Authorship * Business blogging * Channel marketing (i.e. distributors) * Content marketing * Customers (i.e. customer clubs)…