Think of software as a strategic investment

By Nigel TempleNo Comments
Don't think of software as a cost. Think of it as an investment in your enterprise. Software can provide you with a series of benefits, including: *  Better customer service *  Greater brand awareness *  Faster response time *  Fewer mistakes *  A more professional business *  Competitive advantage *  Additional services *  Product / service insights *  Customer insights *  Increased business value *  Greater ROI When you are considering new software, think about what it can connect to. Software integrations can deliver even greater value.  In addition, consider how complex the software is: will you require training? Old, inefficient software can have a negative effect on your enterprise and you should review your software at least once a year....
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Startup marketing advice

By Nigel TempleNo Comments
Are you looking for startup marketing advice? Here is a checklist which may help you: *  Write a marketing plan. This will make you think through the key issues and your resources. *  Choose your website domain name very carefully: you will have to live with it for a long time. From an SEO perspective, if it contains relevant keywords - you will be found more easily. Here is an article on choosing a website domain name. *  Use a CRM (Customer Relationship Management system) from the outset. Here are the benefits of having a small business CRM system. *  Use the free marketing techniques which are available to you, before you spend money on promotion. *  Think about the different ways in which you will promote your business. Here is a list of 29 promotional categories *  Use social media to promote your business, i.e. Twitter. Share helpful information which is related to your business. Here are some Twitter tips. *  Spend two hours a day on marketing activities, i.e....
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